Our History
On is a high-performance sports brand born in Switzerland. Since its founding in 2010, On has been committed to redefining running through innovation, comfort, and precision-engineered design. Here's a look at the key milestones that have shaped the brand’s journey:
Founding Vision
On was founded by three Swiss sports enthusiasts—Olivier Bernhard, David Allemann, and Caspar Copetti. Frustrated by the limitations of traditional running shoes, their mission was clear: create a shoe that offers both exceptional comfort and high-level performance. The goal? To revolutionize the running experience.
2010: Launch of the First Shoe
After years of prototyping and testing, On released its first model, the Cloudrunner, in 2010. With its distinctive cushioning and comfort-forward design, the Cloudrunner quickly captured the attention of runners and industry professionals. It marked the beginning of a new era in running footwear.
2014: Global Expansion
As the brand gained recognition, On began expanding into international markets. Runners around the world embraced the brand’s unique design and performance. Strategic sponsorships of elite athletes and high-profile races further amplified On’s presence on the global stage.
2017: Breakthrough Innovation
On introduced its game-changing CloudTec® technology—a patented system of cushioned "clouds" that adapt to each step. This innovation redefined what comfort in motion could feel like, delivering a sensation described as "running on clouds."
2020: Sustainability Commitment
On took a significant step toward sustainability by launching product lines made with eco-friendly materials. The brand has made it a priority to reduce its environmental footprint and continues to invest in sustainable practices, from production to packaging.
Looking Ahead
Today, On is a trusted name among runners and athletes worldwide. With innovation at its core, the brand continues to push the boundaries of performance, aiming to empower every runner to reach new heights.
The On journey is far from over—and the best is yet to come.
Thank you for being part of the story. Let’s keep creating running legends—together.